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Life Discovery measures intrinsic motivation through a set of tools based on the Intrinsic Motivation Assessment Guide & Evaluation (IMAGE). These include:


IMAGE QuickLook is a brief, online, self-administered tool. It offers you a complimentary introduction to the concept of the seven intrinsic motivations measured by the IMAGE process and introduces you to how the IMAGE evaluation process works.

The IMAGE booklet is used by trained IMAGE Life Coaches to provide people with a "paper-and-pencil" version of the IMAGE process. The IMAGE booklet contains the full IMAGE questionnaire, including 70 questions that examine traits associated with the seven intrinsic motivations and 21 questions that contrast one motivation with another.

Upon completion of this questionnaire, the Life Coach provides a complete and comprehensive computer-assisted analysis and scoring profile of the seven intrinsic motivations as they relate to a person's life. The report also includes detailed descriptions of the seven intrinsic motivations as taken from the publication Discover Your Uniqueness and Value!, copyright © 1991, 1993 Bill Millard.

IMAGE Online, like the IMAGE booklet, is used by trained IMAGE Life Coaches to help people through the IMAGE process. The online version of the IMAGE questionnaire provides a more convenient and Internet-accessable version of IMAGE. It also contains the full IMAGE questionnaire, including 70 questions that examine traits associated with the seven intrinsic motivations and 21 questions that contrast one motivation with another.

Upon completion of the online questionnaire, the Life Coach provides a complete and comprehensive computer-assisted analysis and scoring profile of the seven intrinsic motivations as they relate to a person's life. The report will also include detailed descriptions of the seven intrinsic motivations as taken from the publication Discover Your Uniqueness and Value!, copyright © 1991, 1993 Bill Millard.

The IMAGE Self-Scoring version is used by trained IMAGE Life Coaches to provide people with a version of IMAGE that they can score themselves. In this version, a self-scoring questionnaire is used to present 70 questions that examine traits associated with the seven intrinsic motivations. Upon completion the Life Coach then guides the person through a process to produce a scoring profile of the seven intrinsic motivations as they relate to that person's life.

Life Coaches then help people understand this profile and also provide a detailed descriptions of the seven intrinsic motivations as taken from the publication Discover Your Uniqueness and Value!, copyright © 1991, 1993 Bill Millard.

The IMAGE Suite of software provides qualified assessment administrators with the software for evaluating IMAGE independently. It provides every version of IMAGE and a complete library of supporting documents.